Not long ago, I woke up with a serious craving for a McDonald's Egg McMuffin! As I enjoyed my sandwich, I began wondering where this delicious slice of heaven came from. As it turns out, the infamous Egg McMuffin breakfast sandwich was conceived amid great controversy in the early 70′s.
In fact, its creator Herb Peterson first introduced the sandwich to owner and president, Ray Kroc, in 1970 but was met with opposition. Mr. Kroc admitted years later that his fear was that no one in America would want to leave their home to buy breakfast on a bun. He wasn’t sure if the McDonald’s brand would be successful in an endeavor to sell breakfast to its customers. What Kroc had no idea of was in less than 10 years McDonald’s would corner the market that catered to the vast growth of the commuter in America. As hundreds of thousands of people made the transition to traveling longer distances to find employment, McDonald’s would quickly become their means of eating on the run.
Can you imagine if Ray Kroc had stuck to his limiting belief about the McMuffin’s success? That very fact got me thinking about what innovation looks like in my own life, business and family. Was I, like Kroc, resisting the inevitable change of things and in danger of missing out on it? I discovered three important things about innovation and navigating change:
I admit that a sandwich that averages about 12 grams of fat wasn’t my healthiest choice, but it sure was nostalgic. And once I did my research, I found it had a pretty cool origin as well. In my work as a coach, it’s important for me to pull inspiration from any number of situations. I don’t know about you, but I can relate to the story of making it against the odds. Even when the situation is stacked up against you, through perseverance and vision, you move ahead and experience success. You begin to look at life through a fresh perspective that adds confidence where there was fear. That’s being an innovator. Its within us all, you just have to go for it.
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