As a seasoned revenue marketing expert, start-up mentor and intellectual innovator, Yoli Chisholm has been at the bleeding edge and active participant in every digital marketing transformation in the last 20 years. The daughter of South African freedom fighters, Yoli brings a radical approach and point of view to excellence in business and life. “Scrappy discipline” is her mantra where innovation is the backbone of running thriving organizations. Whether she is talking to youth about their career development, small businesses, startups or seasoned marketers
As a seasoned revenue marketing expert, start-up mentor and intellectual innovator, Yoli Chisholm has been at the bleeding edge and active participant in every digital marketing transformation in the last 20 years.
With 20 years of helping companies like Microsoft and eBay build solid revenue driving businesses, there is nothing “textbook” about the way Yoli looks at strategy. She brings to her speaking real-life, in-the-trenches business experience and concrete examples of what is working and how to apply it to your organization.
In addition to working with large corporations Yoli has a passion for startups and is sought out for advice sometimes taking on formal advisory roles. Yoli Chisholm was selected as a mentor for the SXSW V2V 2014 conference putting her proven experience to work for startups.
Beyond digital marketing Yoli is an intellectual following in the footsteps of her grand-father and teacher to Nelson Mandela, Z.K. Matthews who helped shape the minds African men who went on to become Presidents of various African nations. She is passionate about the power of Ancestry in life and business and speaks on the topic. Her TED talk “Are you a strong Tree?” has been very well received.
Yoli is an amazing and talented marketer who is deeply experienced in online media, affiliate programs, and customer acquisition. Yoli is the kind of marketer who is able to build a business someone for whom marketing is a selling activity. IMO, Yoli is an indispensable marketing professional
Speaking with Yoli is a breath of fresh air. I came to her for advice on our startup and she was open and inviting. We chatted for a full hour and she was very thorough in her responses. I learned so much for her feedback and it was awesome to have the opportunity to learn from her. Here’s to hoping there’s more people like her in the industry!
- Troy Ma, Founder & CEO at Sparktrend (Source: LinkedIn)
Yoli is a naturally-brilliant marketing strategist. Over the past year I have had the good fortune of working with Yoli on the positioning of Progress.ly. She has this natural ability to look at product and quickly assess its positioning in the marketplace. Her deep experience and understanding of business models and marketing strategies enable her to quickly arrive at action-oriented solutions. She is an asset to any endeavor.
- Clarence Wooten, Founder & CEO at Progress.ly (Source: LinkedIn)
Yoli is an expert speaker and motivator. Her perspective shared on MLK Day at Microsoft and to the NAACP Youth Development Program was beyond insightful, encouraging, and garnered thought far beyond the day of the event. Yoli’s message is one of hope and confidence and leaves one to ponder are they doing enough. I would recommend Yoli as a motivational speaker and asset to any organization looking to generate unique forward thinking thought processes in trying to close the gap on engaging its employees; or an organization driven to motivate youth.
- Mike Simmons, Sr. HR Manager, Boeing (Source: LinkedIn)
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