Patricia Cesaire
Digital Marketing Strategist
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Patricia Césaire has emerged as one of the most sought-after thought leaders in Digital Media Marketing. A frequent contributor on MSNBC, Patricia independently consults political campaigns on social media and mobile engagement strategy and presently leads Digital Marketing at Black Enterprise. Under her leadership, the brand has implemented a comprehensive audience development strategy, while underscoring the brand revenue objectives, working with top brands such as GOOGLE, AMEX and Nationwide, connecting new users to its mission of financial wellness across Black Enterprise media platforms. Most recently she served as Manager of Audience Development and Digital PR for ESSENCE.com and as a Senior Strategist at Hill and Knowlton, Digital.
Her experience uniquely blends proven digital marketing best practices, analysis and measurement with customized engagement strategies. Patricia has been an independent digital consultant for more than 3 years with a concentration on helping political campaigns and consumer brands alike, monetize audience engagement both online and via mobile media. She regularly shares her insights and perspective on workshops, panels and conferences such as MPA Digital, MSNBC, Folio Magazine, Spellman College, National Urban League, Black Enterprise Entrepreneurs Conference and the Women of Power Summit.
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