Naretha is the Founder and Executive Director of Ever-Appropriate Etiquette Institute (EAEI), which educates youth and professionals in Leadership, Dining Etiquette, Business Etiquette, and Impression Management, The Art of Networking and Personal/Professional Branding (which includes social media etiquette and “netiquette”). Ms. Hopson empowers with her dynamic, interactive, and contemporary brand of professional soft skills refinement and character development. Naretha is a certified affiliate of the National Association of Urban Etiquette Professionals. Ms
Naretha is the Founder and Executive Director of Ever-Appropriate Etiquette Institute (EAEI), which educates youth and professionals in Leadership, Dining Etiquette, Business Etiquette, and Impression Management, The Art of Networking and Personal/Professional Branding (which includes social media etiquette and “netiquette”). Ms. Hopson empowers with her dynamic, interactive, and contemporary brand of professional soft skills refinement and character development. Naretha is a certified affiliate of the National Association of Urban Etiquette Professionals. Ms. Hopson’s extensive client track record includes K-12 schools, universities, non-profit organizations, and corporate executives - with a curriculum that directly impacts individual preparedness for academic and business success. Her clients include: St. Louis University, Harris Stowe State University, Midwest Black Law Student Association, HBCU Kings and Queens, The National Urban League - Black Executive Exchange Program (BEEP), Urban Financial Services Coalition (UFSC), St. Louis County and Public Library Systems, the Hispanic Chamber of Commerce, Girls Inc, The St. Louis Internship Program and the Mound City Bar Association and Regional Business Council, Father Support Center, ARCHS. After attending the University of Missouri-St. Louis, Ms. Hopson began a career in business, diversity and sales, which have afforded her the competitive edge as a regularly sought-out professional/motivational speaker and instructor. She served as Director of Diversity Outreach and Assistant Editor for United Media International, a global publishing house for the Korean American Journal and Beauty Times Magazine (the leading trade publication within the international multi-billion dollar ethnic beauty industry). Additionally, as an emerging young professional, Ms. Hopson garnered success as a Realtor with multi-million dollars in sales and the luxury automotive industry with over $10 million in sales. In her corporate work, she has been the first African-American female to be hired in her positions on multiple occasions. These vast business experiences have equipped Naretha with a unique vantage point in which to teach character, integrity, problem solving, critical thinking and standard of excellence from rudimentary to executive levels. Ms. Hopson remains active in civic and business leadership development programs. Naretha is a proud 2010 graduate of the Focus St. Louis-Leadership St. Louis program (LSL), one of the most highly respected and competitive leadership development programs in the nation. In 2012, Naretha was selected for the inaugural cohort of the Consortium for Leadership Development, led by former Fortune 500 CEO’s, high-profile corporate executives, entrepreneurs, and educators respectively. These leaders have joined forces to create a training program for high-potential individuals and emerging business leaders. Service is a cornerstone of Ms. Hopson’s values. A St. Louis native, she has served on the executive boards and committees for numerous local organizations and initiatives. They include the United Way, Urban League, and the National Coalition of 100 Black Women. Naretha’s current board leadership and service includes: Advisory Committee to the Urban League Young Professionals - St. Louis, St. Louis Regional Business Council Young Professional Network, Young Professional Boards of the St. Louis Crisis Nursery and the St. Louis Zoo. Since 2009, she has served as an appointee to Mayor Slay’s Vanguard Cabinet. Her most recent appointments are to the Board of Directors of Vernare Learning (schools incorporating STEM curriculum and sustainability, slated to open in 2016), Special Friends Mentoring, an advocacy program for underserved K-12 students and St. Louis Dancing Classrooms, which teaches ballroom dancing to elementary students in public schools. Recently, Ms. Hopson was recognized with an award at the inaugural St. Louis Sister Salute Luncheon, acknowledging the accomplishments of women of color. Naretha has also been mentioned in the Who’s Who of Black St. Louis. Additionally, for the third consecutive year, Ms. Hopson has been invited into the Regional Business Council’s Young Professional Network (RBC-YPN)- Leadership 100 cohort, a highly esteemed program established to attract, retain, develop and engage young diverse professionals in the St. Louis metropolitan area. The Regional Business Council is a network of 100 Presidents and CEO’s from some of the region’s largest companies. Naretha is a highly motivated speaker with a message of inspiration through action. She strives to make a positive impact on the world by providing insights garnered through her voracious quest for knowledge. Ms. Hopson also emphasizes the importance of mastering a “positive mental attitude” as taught by Napoleon Hill. Boldly confronting the status quo with creativity and innovation, Naretha believes that all things are possible. She connects business and heart with her core values of education, service, gratitude, philanthropy, empowerment and excellence.
Naretha was hired by Saint Louis University’s Black Alumni Association to make a presentation on dining and social media etiquette to the undergraduate Black Student Alliance. Her presentation achieved the perfect balance between appropriateness, poise, confidence, pragmatism, and humor. The students were able to relate to her because she coupled the rules with realistic examples for application and encouraged questions. Additionally, although the alumni in the room had been to etiquette workshops before this one, we learned some new things too.- S. Hamilton
Extremely educating and empowering session. I learned many things about the business culture and atmosphere. As an accounting major, I really appreciated the information.- T.A. Miss Junior, Bethune Cookman University
Though I have known Naretha professionally for several years, I had never had a chance to experience her etiquette presentations prior to booking her for the Regional Business Council’s Mentor Network Student Orientation. She far exceeded my high expectations, perfectly tailoring her presentation topics to the business networking essentials I hoped to impart to this group of business and engineering undergrads. Naretha’s presentation was fun, funny and informative and sure to help these students get the most out of their coaching relationship with one of our regional executives. I plan to permanently include Naretha as part of the student orientation program we conduct each year.- Katie Kaufmann, Manager of Talent Acquisitions, Regional Business Council
Very informational and not too drawn out. Loved the videos in between.- J.W.
Usually networking seminars are very generic and dont stand out. Yours was different, informational and engaging. Thank you.
I loved everything about this workshop. It taught me a lot of things I was unaware of. I feel 100% more prepared for an appropriate etiquette dinner.
Ms. Hopson, your presentation was FANTASTIC at the Urban League-St. Louis!! You utilized participation, spot on tips and recommendations, and a dash of humor to make for a very valuable and informative session. Our community needs you and the work you do!! I look forward to your next event! Thank you!
• The Art of Networking
• Personal and Professional Branding
• Dining Etiquette
• Business Etiquette
• Impression Management