Helping marketing executives and entrepreneurs understand how to leverage the Internet to build a brand and drive traffic and revenue.
Maisha is the president of message medium, a New York City Internet Strategy firm that uses Web site design, Internet marketing, and educational and strategic consulting to help small businesses create the greatest impact, the highest ROI, the biggest digital footprint and the most dynamic brand online. Maisha's firm has provided strategic, design, marketing and technical guidance for initiatives in every space of industry - editorial, political campaigns, government agencies, retail, non-profit, artisans and craftspeople, real estate, construction, bridal, health care, import/export, public relations, and travel & tourism.
In August 2008 Maisha Walker created and launched the blog "The Internet Strategist" for Inc. magazine, sharing insight from her 14 years of experience in the Internet industry working with hundreds of small businesses and major corporations like Unilever, Save the Children, Delia*s, AOL/Time Warner and the NY City Department of Education. The Internet Strategist grew to the highest trafficked blog on Inc.com in less than 1 year through Maisha's easy to understand writing style, her marketing savvy, and both deep and broad industry knowledge. Her blog has been quoted and featured across the Web by such diverse brands as Business Week, Guy Kawasaki and even Perez Hilton. Her unique range of experience enables Maisha to cut through the hype and deliver to a wide range of audiences. Maisha recently made her Inc. TV debut in a 1-hour live Web cast where she answered technical and marketing questions live from an international Inc. TV audience.
In 2007 Maisha published "Web Site Fundamentals for Entrepreneurs" a book which helps small business owners unravel the world of online business without needing a marketing or CS degree!
Maisha is a sought after speaker, panelist and teacher and has been featured in both local and national print and online publications providing expert advice on how to build and market small businesses online. Publications include Our Town, Harlem News, Inc. magazine, Entrepreneur, Black Enterprise, and The New York Enterprise Report. She has spoken and lectured for Columbia University, Princeton University's Entrepreneur conference, The New York City Department of Small Business Services, Project Enterprise, The Workshop in Business Opportunities, The Business Center for New Americans, CAMBA, The Upper Manhattan Empowerment Zone, and The Women Presidents' Organization an organization for women business owners earning at least $1 million of annual revenue, just to name a few.
Maisha is also an active volunteer . She was on the Board of Governors for the Princeton Club of New York, a member of the Advisory Board of the NY Usability Professionals Association and is currently National President of the pan-Ivy League alumni association The Black Ivy Alumni League.
Prior to founding message medium, Maisha worked in an internal consulting team at international investment bank Morgan Stanley reporting to the Board of Directors and Senior Management. Prior to that, Maisha was a direct marketer for New York Magazine. Maisha began her Internet career working with the founder of Cybergrrl who built the first Web sites for companies like Avon, and one of the first editorial Web sites that catered to the still growing sector of women online. In 1997 Maisha also founded one of the first e-zines - e.vent - which shared her unique insight and perspective about events that shape our society and the New York experience.
A 1994 graduate of Princeton University Maisha has a passion for languages which includes spoken, visual and the language of science. Her hobbies include all things computers (she started programming at 9 years old), hiking, camping and canoeing, salsa and swing dancing, and amateur astronomy.
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