The power of networking
is common knowledge nowadays. What’s not so common is
knowing how to consistently and effectively do it.
Networking is simple, but far from easy.
Whenever I’m speaking to a group about networking at least
one person asks, “But what do you say (or talk about) when
you first meet someone?” And someone else will inevitably
ask, “What do you say (or do) when there’s a lull in the
conversation?”
My response to both questions is the same. First decide if
the person is really in the mood to talk to you. If you feel
like someone doesn’t really want to talk to you, it’s no big
deal. Move on to someone else.
If the person seems willing to engage in conversation then
remember this. It’s one of the supreme laws of networking.
Make fewer statements; ask more questions.
The timeless advice offered by Dale Carnegie in
How to Win Friends & Influence People is that you
“allow the other person to do a great deal of the talking.”
The easiest way to keep the other person talking and loving
you the entire time is to ask the right kind of open-ended
questions.
Why?
Because open-ended questions require more than a yes or no
response and show that you are interested in the other
person. These types of questions help to build and maintain
rapport.
Here are 10 powerful networking questions – listed in no
particular order – to keep awkward silence and fruitless
small talk at bay. The insightful answers to these questions
keep conversations moving once you get past “Where are you
from?” and “So, what brings you here today?”
1. How did you get involved in…?
People like to tell their story. Give them an opportunity to
do so while you listen attentively and they’ll love you.
VARIATIONS:
1a. What made you decide to major in…?
1b. What made you decide to attend (name of school)?
1c. What made you decide to go into the ___business?
1d. How did you get your start in the ___ business?
2. What advice
would you give me if I wanted to be successful in your line
of work (or major)?
This is a great follow up question to #1. It shows your
humility and allows for mentoring.
VARIATION:
What advice would you give someone just starting in this
business/profession/major?
3. What do you
love/enjoy most about what you do?
This question keeps happy feelings in the air.
And just in case you’re wondering whether or not it’s a good
idea to ask what a person likes the least about what he or
she does, the answer is no, unless you’re in the same line
of work or major.
In which case, the answer will help you to find a common
enemy IF you dislike the same things. If not, then
disagreement ensues. My advice is to keep it positive
whenever possible.
VARITATAION:
What do you love/enjoy most about your
business/profession/major?
4. What
separates you from the competition?
This question gives a
person permission to tout his unique abilities. Be sure to
ask this question in a polite and inquisitive tone of voice
so that it doesn’t sound like you’re challenging the person.
VARIATIONS:
4a. What separates your business/company/organization
from the competition?
4b. What separates your school from other schools like it?
5. What one
thing would you do if you knew that you could not fail?
A truly thought
provoking and inspiring question to ask. (You should ask
yourself this question.) It helps and encourages a person to
dream and when she revisits the dream there’s a chance that
you’ll come to mind often. That’s powerful.
VARIARTIONS:
5a. What one thing would you do with your business if
you knew that you could not fail?
5b.What one thing would you do if you knew you were
guaranteed to succeed?
6. What was the
strangest or funniest incident you’ve experienced in your
business?
People love to share war
stories, but seldom get a chance to finish them because
others interrupt with their own stories.
When you ask this question resist the temptation to
interject your own horror tale. Remember – “let the other
person do a great deal of the talking.”
VARIATIONS:
6a. What was the strangest or funniest incident you’ve
experienced at your school?
6b. What was the strangest or funniest incident you’ve
experienced in your organization? (e.g. Sorority or
fraternity)
7. What
significant changes have you seen take place in your
profession/area of expertise through the years?
Great question for
cross-generational networking because it allows a person to
reminisce about the good old days. The following variations
are good for upper classmen and graduate students.
VARIATIONS:
7a. What significant changes have you seen take place at
your school since you’ve been here?
7b. What significant changes have you seen take place in
your major since you chose it?
8. What do you
see as the coming trends in your profession/area of
expertise?
This is a great follow
up question to #7. This shows a person that his opinions
matter to you.
VARIATIONS:
8a. How do think your school will be different in the
future?
8b. What do you see as the coming trends in your major?
8c. What do you think will change about your major in the
future?
9. So, (person’s
name), if someone were to describe you in one sentence what
would she say?
Another very thought provoking question. Normally it is best
used later in the conversation. You're not interviewing
someone; you're networking.
VARIATIONS:
9a. If some were to describe your
business/company/school in one sentence what would he say?
9b. What ways have you found to be the most effective for
promoting your business/organization/product?
10. It’s the end
of a great week and you have some free time on your hands –
what would you do?
This question will take someone to a happy place and help
you to know her outside of professional or academic life.
VARIATION:
What do you like to do in your spare time?
BONUS:
The Million-Dollar Question:
What would make someone the ideal employee for
your company or organization?
The information you glean from this answer is priceless. It
will allow you to give a person exactly what he or she
wants. It will also help you to position yourself as a great
asset to the person and his company.
VARIATIONS:
a. How would you describe the ideal
client/customer/prospect/employee for your
company/organization?
b. What would make someone a perfect fit for your
profession/major/school/company/organization?
There is no need to memorize all 11 of these questions. Just
start off with the 3 or 4 you like the most. Master them and
then give the others a test run.
Keep in mind that no question in the world will help you be
a better networker if you are not truly interested in the
other person.
So, be interested, ask questions, and let the other person
do the talking.